Agency
Agency
Design + Dev
Desgining and Developing email campiagns
For Flo Motorsports, I designed and developed engaging, responsive email campaigns to enhance customer engagement and drive sales. By integrating custom sale codes and tracking analytics, I measured user interactions and optimized future campaigns. Testing across major email clients ensured a seamless experience. The final result was a series of effective emails that not only aligned with the brand’s identity but also achieved measurable results through increased use of sale codes and higher subscriber engagement.
How It Started
This project focused on designing and developing responsive email campaigns for Flo Motorsports, aiming to drive customer engagement through the strategic use of sales codes and promotional content. The goal was to create impactful emails that aligned with the brand's bold identity and provided measurable results.
Project Process
1. Design & Development
I created visually engaging emails using GIMP, Illustrator, and HTML/CSS. Each email emphasized clear messaging and a mobile-friendly layout to maximize reach.
2. Sale Code Implementation
I integrated unique sale codes into the campaigns, ensuring they were prominently featured to encourage customer action.
3. Analytics & Engagement
I tracked the usage of sale codes and analyzed email engagement metrics to gauge campaign performance. Insights were used to refine future email strategies.
4. Testing & Optimization
Tested across platforms like Gmail, Outlook, iOS, and Android to ensure compatibility and effectiveness before launch.
Project Overview: Holiday Promo Assets for Flo Motorsports
I designed a series of holiday-themed assets for Flo Motorsports' email campaigns. These visuals were tailored to seasonal promotions and crafted to be visually appealing while ensuring they aligned with the brand’s identity. The assets included banners, graphics, and buttons optimized for use in responsive email templates, all created to drive engagement and increase sales during the holiday period.
